Salon Tracker
Active Member
Top 5 Tips How to use Social Media to promote your salon
1. Snap away!
Pictures are an underrated form of marketing. We are surrounded by thousands of adverts on a daily basis that when we like or follow a business online, people have a tendency to skip through elongated passage writing. This is not due to lack of interest but more so due to what we presume we already know about that particular business.
Pictures are not only more aesthetic but they are quick, snappy, and, to the point. The right image might just make your customer want to read on so choose tactically!
2. Gossip
Salons tend to have a warm, cosy and friendly atmosphere which is exactly what people seek on social media. The key with social media is to be the person who you are behind the computer. Facebook and Twitter are fantastic ways to sell new products or shout about promotions but the idea is to be social, to create a persona that people are attracted to so that they, in return, like and share your business.
Some marketing myths are that the more promotion and marketing a company does, the more successful but this is not necessarily true until you have built and established loyal clients. Many people like originality and variety on their news feed; the key is to stand out, share pictures, throw in some jokes and build rapport with customers as though they are in your salon to make them feel at ease and valuable.
3. Cross Promotions
Connect with local businesses to cross promote to different networks. This eras media focus is largely surrounding celebrity culture which has consequently given people more interest or made more aware of their appearance. Why not try linking up with local gyms to find a new network? Combine a prize package for people in your town to win a completely free makeover and 5 free PT sessions? If this doesnt appeal why not try local florists for events such as Mothers Day or Valentines Day?
4. Social Media Metrics
One of the most important aspects of Facebook is knowing whether it is growing your company. It might be worthwhile making a marketing strategy to surround what works for you as a company. Measuring your strategy will show you what your audience are more attracted to or offers that appeal to them. There are many free measurement metrics that will give you the availability to see when your audience are generally, most active too, which can be your push promotion period.
5. Blogging
Social media isnt just surrounding Facebook and Twitter. Blogging is not as hyped as what connection media is, however it is just as popular. The appeal with blogging is that someone can follow what you do and see pictures, passages, tips you have to share and it can be shared through Facebook or Twitter.
Why not try delegating a staff member for 10 minutes in the day, where they can have the freedom to write an anonymous customer story of the week, post fun and relevant articles, pictures or even health and beauty tips of the week.
1. Snap away!
Pictures are an underrated form of marketing. We are surrounded by thousands of adverts on a daily basis that when we like or follow a business online, people have a tendency to skip through elongated passage writing. This is not due to lack of interest but more so due to what we presume we already know about that particular business.
Pictures are not only more aesthetic but they are quick, snappy, and, to the point. The right image might just make your customer want to read on so choose tactically!
2. Gossip
Salons tend to have a warm, cosy and friendly atmosphere which is exactly what people seek on social media. The key with social media is to be the person who you are behind the computer. Facebook and Twitter are fantastic ways to sell new products or shout about promotions but the idea is to be social, to create a persona that people are attracted to so that they, in return, like and share your business.
Some marketing myths are that the more promotion and marketing a company does, the more successful but this is not necessarily true until you have built and established loyal clients. Many people like originality and variety on their news feed; the key is to stand out, share pictures, throw in some jokes and build rapport with customers as though they are in your salon to make them feel at ease and valuable.
3. Cross Promotions
Connect with local businesses to cross promote to different networks. This eras media focus is largely surrounding celebrity culture which has consequently given people more interest or made more aware of their appearance. Why not try linking up with local gyms to find a new network? Combine a prize package for people in your town to win a completely free makeover and 5 free PT sessions? If this doesnt appeal why not try local florists for events such as Mothers Day or Valentines Day?
4. Social Media Metrics
One of the most important aspects of Facebook is knowing whether it is growing your company. It might be worthwhile making a marketing strategy to surround what works for you as a company. Measuring your strategy will show you what your audience are more attracted to or offers that appeal to them. There are many free measurement metrics that will give you the availability to see when your audience are generally, most active too, which can be your push promotion period.
5. Blogging
Social media isnt just surrounding Facebook and Twitter. Blogging is not as hyped as what connection media is, however it is just as popular. The appeal with blogging is that someone can follow what you do and see pictures, passages, tips you have to share and it can be shared through Facebook or Twitter.
Why not try delegating a staff member for 10 minutes in the day, where they can have the freedom to write an anonymous customer story of the week, post fun and relevant articles, pictures or even health and beauty tips of the week.
