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How do you say you can’t fit people in politely to clients.

I am busy working 5-6 days a week I live in a tourist resort so in the summer my workload doubles.

I’ve had a few new clients recently messaging me the day before wanting appointments that day and next and I’m finding myself sometimes working 7 days a week which I’m starting to resent.

An example this week I’ve worked long days all week i was working until late on Saturday 9pm my 6th day and had a client message me Saturday at 1 for an appointment that day or Sunday I apologised and said I would let her know if any cancellations came in she then continued to message me up until 10pm Saturday n night she needed an Infil lashes from someone’s else’s work. I told her that I couldn’t go the Sunday as I had birthday plans I could not cancel.

I felt bad as she had a big event on the Sunday but I physically couldn’t do it.

Anyway how do you gently let clients know and be firm.