Hi All
I too had this issue when choosing a brand for my salon which has just opened. I tried loads of different types, gots loads of colour charts and worried that although I loved Creative, it might be thought by the customer to be expensive!
IWAS WRONG!
Firstly I used Creative polishes on myself and found them to last with the top end of the market - so therefore be compatible in price.
Secondly, due the the great marketing of Creative their colours and products appear in NOW (last week mentioned Toughen Up), last week (Super Shiney) and other of the best selling magazines. So I am a local stockist of a product unavailable in other places - that is good.
Thirdly as Geeg says with regards to branding, they are know throughout the world. I had a customer ring me after seeing my advert with the Creative logo to order 2 bottles of 213 Rosebud - when she came to have a manicure and pick them up, I asked how she knew about them. She had been shown them in TASMANIA!!!! (Where she has a second home!!) They did not have a spare in Tasmania and she had spend months trying to track down a local salon!
So anyway what I am getting at is that I think going with a reputable Brand with good Brand Awareness throughout this country and preferably others will stand you in good stead to look professional. Offering only Professional products will again, get you to stand out from Boots and other Chemists.
Good luck!
Lesleyx