Alison Pilkington-Child
Well-Known Member
Do your local research before you pitch your business and when you think you have it done do it again. Do it from a new perspective.
Example. My local research told me that almost everywhere offered Shellac around me, the alternative options were thin on the ground. I focused on this and decided to fill this gap in the market by training for Bio Sculpture instead. It’s not been a bad decision but my original findings sort of polarised me toward the gel aspect of nails. Had I ran through the research again with fresh eyes I might have spotted that my most frequent request would be for acrylic nails! [emoji1]
If I had a pound for every time I heard ‘ It’s great that I don’t have to drive into town again’.
Once the penny dropped I pitched my advertising towards L&P and it really made a difference.
Agree on pricing to list prices in line with your geographical area right from the start. You can always use special offers etc while you build a customer base.
Example. My local research told me that almost everywhere offered Shellac around me, the alternative options were thin on the ground. I focused on this and decided to fill this gap in the market by training for Bio Sculpture instead. It’s not been a bad decision but my original findings sort of polarised me toward the gel aspect of nails. Had I ran through the research again with fresh eyes I might have spotted that my most frequent request would be for acrylic nails! [emoji1]
If I had a pound for every time I heard ‘ It’s great that I don’t have to drive into town again’.
Once the penny dropped I pitched my advertising towards L&P and it really made a difference.
Agree on pricing to list prices in line with your geographical area right from the start. You can always use special offers etc while you build a customer base.