Mauibob
Member
Have you ever asked a client to write a review for your salon? There's nothing wrong with asking, in fact, it's actually a very good idea. The salons with the most reviews and the best customer reviews on sites like Google, Yelp, Tripadvisor etc, are getting ALL the new business.
Think about it. Which salon would you visit if you were on vacation, the salon with a 3.9 star rating or the salon with a 5.0 star rating? But here's the problem with asking for a review.
When you ask a client to write a review for your salon (and they tell you they will write a review), but they don't do it, GUILT creeps in. Some clients feel so guilty for not keeping their promise that they will actually find another salon. You can not allow that to happen. So here's the solution.
If you're going to ask a client to write a review for your salon, you must be willing to let them off-the-hook if they don't do it. If you make them feel bad for not responding to your request, they'll get their hair cut somewhere else, at a salon where they feel appreciated and not guilt ridden.
If you're asking your clients to write reviews for your salon, you must ...
1) Check the review sites regularly to see if they wrote a review.
2) Thank them for writing the review the next time you see them.
3) Let them off-the-hook if they did not write a review after 3-4 days.
We check the Internet every day for new reviews. If after 3 days we don't see a review from a specific client, we send them an Off-The-Hook Review Reminder email. Here's how it reads.
Hi Cindy:
If you have not hand a chance to write a review for (salon name), please don't worry about it. My only concern in asking you to write a review was to make sure you were happy with our service and to let you know how much I appreciate you and your business.
Thank you.
Bob Sommers
This email does three things.
1) It lets our clients know how much we appreciate them.
2) It lets them off-the-hook. No more guilty feelings.
3) It generates 100% more reviews. That's right, we get just as many clients writing a review after they get this letter as we do when we send them the initial review request.
So, if you're going to ask a client to write a review, make sure you're prepared to let them off the hook.
Question:
Do you feel guilty when you don't do what you say you're going to do?
Do you feel guilty enough to find a different service provider?
Think about it. Which salon would you visit if you were on vacation, the salon with a 3.9 star rating or the salon with a 5.0 star rating? But here's the problem with asking for a review.
When you ask a client to write a review for your salon (and they tell you they will write a review), but they don't do it, GUILT creeps in. Some clients feel so guilty for not keeping their promise that they will actually find another salon. You can not allow that to happen. So here's the solution.
If you're going to ask a client to write a review for your salon, you must be willing to let them off-the-hook if they don't do it. If you make them feel bad for not responding to your request, they'll get their hair cut somewhere else, at a salon where they feel appreciated and not guilt ridden.
If you're asking your clients to write reviews for your salon, you must ...
1) Check the review sites regularly to see if they wrote a review.
2) Thank them for writing the review the next time you see them.
3) Let them off-the-hook if they did not write a review after 3-4 days.
We check the Internet every day for new reviews. If after 3 days we don't see a review from a specific client, we send them an Off-The-Hook Review Reminder email. Here's how it reads.
Hi Cindy:
If you have not hand a chance to write a review for (salon name), please don't worry about it. My only concern in asking you to write a review was to make sure you were happy with our service and to let you know how much I appreciate you and your business.
Thank you.
Bob Sommers
This email does three things.
1) It lets our clients know how much we appreciate them.
2) It lets them off-the-hook. No more guilty feelings.
3) It generates 100% more reviews. That's right, we get just as many clients writing a review after they get this letter as we do when we send them the initial review request.
So, if you're going to ask a client to write a review, make sure you're prepared to let them off the hook.
Question:
Do you feel guilty when you don't do what you say you're going to do?
Do you feel guilty enough to find a different service provider?
We then place the feedback onto our website when we have the time.
