Matrix So Silver is good value for money. Joico do a violet shampoo and conditioner called colour endure violet. Its nice because you get the toning in the conditioner too xx
I would highly recommend the 'Schwarzkopf Touch of Silver - Twice A Week Brightening Shampoo'. I use this myself. It's brilliant.
It's a highly violet pigmented toning shampoo which works wonders. I actually find it too strong using it on its own, so i mix it with my regular shampoo. Which don't bother me as it makes it last longer
Another plus is that it's only 2-3 quid
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