30% off

[Jo's Nails]

Hi
My boss is offering 30% off acrylics. Not sure if I am allowed to mention prices on here but with the 30% off it cheap.
I have only been there 3 week so I know he is testing the waters. I have noticed that shellac clients come in during the day but the acrylic clients with come in at the very last moment. I think they are walking around looking at the price and coming back if they can't find a better offer.

One lady came in last night at 4, she was a walk-in we finish at 6 . She had missed an appointment with her usual salon and had the nails on for 4 weeks which were really thick and long, most of them were broken and miss shaped, she needed an infill, reshape, 2 nail replacements, shellac on hands and feet, she went to the toilet twice. I finished at 6.12 the other staff had gone I had to lock up and missed my bus.

It's got me thinking, do I want clients like this? Is the £30% off attracting the wrong sort of attention? The salon is in town in a good location. I think that if he put some nice advertising in the window without mentioning price it would look more professional. After three weeks it needs to change.
Thanks Jo

 

[redlottie13]

I dont mean to be rude but 12 minutes over isn't bad, I regularly run over at least by 10 minutes everyday! I feel if I fit a client in who is desperate or can't get into their regular salon I have found they are more loyal and almost always come back! I had a client 5 years ago run into the salon in a panic asking if I could' quickly' blow dry her hair..... (she was going on a date) of course I stayed behind! She now comes every 4 weeks and I am going to their wedding next year! What is your long term value? My client spends around 1k per year with me!

Im unsure in beauty but I have found I get lots of clients from recommend a friend and I am reducing mine in November from 30% to 20% due to price increases.

 

[Jo's Nails]

I don't mind staying late but I would have liked to have spent more time on this client, I felt as if I'd rushed a little as I was so very conscious of time. I think I panicked a bit. I had excepted to do her but when she walked in she said she only needed toes filling but changed her mind to shellac as she was also going on a date so I fitted the shellac in for her. I wish she had come in earlier. But I am noticing a pattern it will be quite all day then a set of acrylics will walk in at the last minute and I don't know if it's because of the 30% or if that's how it's going to go until I build a clientele and book my clients in accordingly?

 

[redlottie13]

Yeah unfortunately I think It seems that's just the way it goes love I was shutting up shop last year on Xmas eve and a client wanted a colour a 4pm! Ha no chance that's where i draw the line (I'm a mum first and formost)

You will always get them but it's easier to turn them away when you have had a few appointments during the day. Are you on a high street with lots of competition? X

 

[daydreams01]

Maybe target your offers for your quiet times so 30% off on a Monday- Wednesday 9-3 or do a happy hour. After that time it is full price?