When I read this thread, it reminded me of a blog that our Education Director, Rise' Carter, wrote back in December 2008 regarding everyone's feelings of uncertainty about the economy. She told a great story - it's a little long:
"...Our clients are concerned too. They want to keep feeling good about themselves, but they may also feel guilty at the same time. We need to put their concerns to REST, in a positive and motivating way. Truthfully, they depend on us to be their strength, support, sounding boards, shrinks, personal comedian and shoulder to cry on. We are their escapes. The nail service is actually FREE!
What can we do as just nail techs that will help them cope, understand, and be there for their families, friends, co-workers, etc? Simply LISTEN to them! They may not always want your opinion, but your wonderful listening skills are always appreciated. Offer them encouragement and support.
I know I should be writing about nail art, increasing business, and customer support. I actually am! One of the best things you can do for yourself and your business is to give back. I have a client who used to come to the salon every Saturday morning at 10 am for a manicure. She was laid off from her job and needed to give up her nail appointment. I told her that I knew it was important for her to have her nails done, and that I wanted her to keep coming in. I didnt charge her until she found another job. It took her about 6 months, and once she started work, she resumed paying for her manicures.
About 3 months after she started her new job, she came into the salon and handed me a greeting card, and told me not to open it until I was on my way home. She had put $400 in the card thanking me for doing something nice. I was flabbergasted!
The truth is that it didnt really cost me much to continue her manicures all those months except for a little bit of my time each week. You might want to offer one of your special clients a service at no charge. It makes them feel good and makes you feel good as well.
Lets continue to have true faith, support our industry, and each other. I know that at the end of the day, no matter how great or how miserable it was, women want to feel good about them selves and WE provide that service!"
Just wanted to share that.