Totally agree with the above comments! The closest thing you'll achieve to that without bleach would be a darker, less vibrant probably more red, purple colour. Take a look at products that lift and tone, a lot of these are designed for already coloured hair. Some work on hair as dark as a level 3. Framesi Light and shine 5.66 is very good for this, you could add some blue intensifier to get a closer colour to the picture. But obviously it won't be as light or as vibrant.