How is the recession affecting your business????

[geeg]

One of the reasons this industry is relatively unscathed (and something that ought to encourage you) is partly due to a concept called the "low cost luxury".

This is, sometimes, a double edged bonus- in that people, in times of ecomonic stress, arent going to go out and spend 20K on a new car to feel better about themselves, but they are likely to go out and spend £20.00 on a beauty treatment to have a tangible affect on their happiness.

So, it's often worth pitching your marketing message/ advertisting toward that aim....

Yes ... so true .. we have always called it the 'small indulgence' which I like even better than 'low cast luxury' .. but it amounts to the same thing in the end. A big boost for a small outlay.

 

[sophicc]

I work/ed in a hairdressers (Only a small salon in a little village) we noticed clients going longer between appointments and going back to more natural colours etc. sadly ive now been made redundant, but looking on it as an oppurtunity and going to do some courses in beauty aswell! Hope business is better for all you with your own salons!!
xx:hug:xx