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Judge Gigi-Honorary Geek
I have to say I did find your mum's comments interesting... mostly because I have seen the exact opposite for years!!! I really cannot agree with her at all.
I have found that as a nail specialist, I was fully booked before, during, and after the depression that we saw in Britain in the 80's. The business grew during all that time.
I believe that women are devoted to their nail enhancments when they have them (not talking about the part timers, weekenders and party goers). These regulars would rather do without a meal than do without their nails. And having nails is a small indulgence that makes you feel like a million dollars when times aren't so good.
Foster those regular clients. They are the jewells that make your business. Nothing should be too much trouble for them. It is entirely up to the nail technician to build that sort of regular clientel ... it is the absolute KEY to your business being successful.
I have found that as a nail specialist, I was fully booked before, during, and after the depression that we saw in Britain in the 80's. The business grew during all that time.
I believe that women are devoted to their nail enhancments when they have them (not talking about the part timers, weekenders and party goers). These regulars would rather do without a meal than do without their nails. And having nails is a small indulgence that makes you feel like a million dollars when times aren't so good.
Foster those regular clients. They are the jewells that make your business. Nothing should be too much trouble for them. It is entirely up to the nail technician to build that sort of regular clientel ... it is the absolute KEY to your business being successful.