Marketing help!

[Emily x]

I need so inspiration for nail offer flyers, can anyone help me please!

 

[linzi]

What results are you looking to achieve?

New clients? Fill appointments in a quiet month? Raise retail sales? Market a new treatment? Get back lapsed clients?

Whatever the goal, it's best (for you) to add value rather than offer a hearty discount, which will come off your bottom line. For example, offer a FREE hand and arm massage with a facial rather than offer 20% off the facial.

 

[Trinity]

Also consider whether flyers are actually worthwhile, the average response for unsolicited mail is less than 1% - so for 1000 leaflets you might get 10 replies IF you hit the right streets and the right time. 1000 leaflets will cost £20 and several hours of posting, weigh up the value to your time.

 

[Emily x]

My little boy has just started school so I just have a few extra hours I would like to fill, I am already very busy but would just love to gain maybe an extra 5 ladies so thought flyers were the best way but perhaps not - got me thinking now ‍

 

[linzi]

Trinity makes a fantastic point; leaflets aren't for everyone.

When we moved, my partner and I did lots of leaflets and then started delivering to a few streets every day. I had lots of phonecalls/FB messages after every drop, so it worked well for me, but I was starting from scratch again.

If you're already established, could you offer a refer-a-friend incentive? Or entice your existing clients to try a treatment they don't normally have?

 

[tuan]

Getting new clients is all about exposure. How visible is your salon relative to traffic? If low, consider moving as it will take years for you to develop a good clientele base because of poor salon visibility.