geeg
Judge Gigi-Honorary Geek
I have been in my business for 3 years next month. I quit my job and went back to school and knew all along I would open up my business in my basement. While in school, we worked on my little room and the day I received my certification I opened up. I absolutely love what I do and feel badly that I get paid to do it. I must say business is increasing and quite happy.
However, enhancements aren't going anywhere.
Geeg,
How do you know when to give up, I mean in my heart I feel I should just sell all my stuff and specialize in natural nail care only. I think in my heart it's what I want to do but afraid of failure. I don't have a need for this at all, competition is huge in my town. So I question my thoughts on this daily...do I give it up, is three years enough time to know if I'll succeed in enhancements?
Paragraph one. Money is not my God nor is it my entire motivation but it is the reason I work. It is the reason most of us work. If not ... then what you are doing is a hobby and not a business.
With your attitude (about feeling bad you get paid to do it) you will be 'apologising' to your clients every day .. whether you know it or not this will come across to them in your manner and your body language and facial expressions. Maybe it comes out more when performing enhancement services, and this could be why that side of your business has not grown; because you clearly do not enjoy it.
Your 2nd paragraph says it all. You say your business is growing and it is growing in the area in which your heart lies. You've answered your own question. Why would it fail? If it is growing you are not failing.
Thinking of failure makes you fail. Why? Because you believe deep down you will fail instead of never even considering failure.
I never once EVER thought I would fail. It never occurred to me. The nail business was an adventure for me ... if I was good at my job and with people and in business and I worked all hours ... how could I possibly fail???
No one new about nails when I started .. no one I knew even knew what enhancements were!! So my challenge was making people WANT what they didn't even know existed!! Today the challenges are different. More competition so the challenge has to be that you are BETTER or the BEST at what you do. That if you don't have it you get the business training you need. That you work you little tush off.
I believe that people should specialise. Nails is a speciality service that should be performed by absolute experts. Adding on all the small beauty treatments to me dilutes your speciality and just says to people .. I haven't got enough business on the nail side so I'm having to add extras, and if you have time enough to do the extras then it's true .. you haven't enough business on the nails side.
IF your enhancement business is not building and non existent after 3 years then yes, my advice is to stop offering it. It is not for you. You have discovered where your passion lies so put your heart and soul into it.