Hiya, I charge the full RRP. I don't sell that many polishes anyway & lowering my prices wouldn't mean I sold any more. I'd just be cutting my profit for nothing. I agree that it sounds a lot when you compare it to the usual stuff that people can buy from any old shop but you are paying for quality. Creative polishes are well worth the extra money as they are professional quality. People who buy my polishes have generally been in for a manicure previously so they can see how good the polishes are & don't mind paying £10 for them. If you start lowering your prices, it devalues the brand you use & people won't see that it stands out from the usual stuff they can buy. (hope that make sense, I'm a little tired!) HTH