Chris you seem not to have noticed that there are very few employers on this forum and that the majority of postings are from the self employed working solo. Most U.K. beauty salons employ one full time and one or two part timers and the threads and postings here reflect that reality.
You can’t discriminate by sex when you employ staff, unless you have an objective justification, for instance opting to provide a male only service.
It’s important to understand what you’re letting yourself in for! Women, especially young women, may not have any experience of interacting with men as equals and they might not be familiar or comfortable with a male body. They may have had negative experiences at school, with the boys being disruptive. They may not have fathers to practise on, training on a male body isn’t part of college course.
Women may be completely over faced by the physicality involved in waxing a Sicilian male’s back or a Spaniard’s legs (other nationalities are also hirsute). They may never have done a facial or massage on a beard - or over a hairy chest. They may have no idea what type of touch feels comfortable. Most women don’t have very hairy areas of their own bodies, so it’s difficult to imagine. And some Girls have a light touch for massage and some men prefer more pressure. Anxieties about treating men may well be because the women fear they aren’t competent to provide the treatment to a satisfactory standard. You can’t assume that female therapists will gain that experience in industry because it depends on their work experience and their comfort level. I treat men for example but I don’t book my therapists with my male clients until they’ve practised on several men under my watchful eye. Some girls get the thumbs down from my testers because they’re soft skills need more work ie they need more confidence and make the men feel uncomfortable with their obvious nerves.
Nerves affect all genders. I’ve had gay men terrified of female nudity in massage class - and barely reach my lumbar spine on a back massage. I’ve also had heterosexual male hands trembling with draping nerves and anxiety.
When you employ staff you have to understand their strengths and weaknesses. Just because someone has a college qualification, it doesn’t mean they can work at the expected industry standard, it just means they’re qualified. Just as a newly qualified driver will be hesitant and uncertain and perhaps reluctant to undertake certain types of journey whilst they are still gaining experience.
) and have always felt very comfortable doing so in an environment where someone else is present. 
