The Ed.
Well-Known Member
In a world dominated by the digital market, no one can accuse Fujifilm of not adapting.
The Japanese photography firm has developed a range of anti-ageing creams. The firm have developed the range using collage and antioxidants - ingredients all used to fix emulsion to film and to prevent the image fading.
Fujifilm claim that the creams with help to boost skin tone and contain an antioxidant called astaxanthin - the very same pigment that makes salmon pink. Scientists from research groups across Europe, American & Asia have agreed that astaxanthin is more effective in reducing the damage caused by ultraviolet rays than CoQ10, the antioxidant co-enzyme more commonly used in anti-ageing treatments.
Director of Fujifilm's European beauty and health division, Andrzej Brylak says that collagen is a key ingredient in film emulsion. "Fuji film has a very long history of research in this area. Preventing oxidisation from light exposure is also a big issue in protecting film and a similarly big issue in preventing skin damage."
While the science seems to make sense, this editor can't help but be a little sceptical. There's no doubt film and camera companies are struggling (you only have to look at Kodak who is currently filing for bankruptcy protection in the United States) and this perhaps smacks a little of desperation? What better industry to try and infiltrate than the largely recession-resilient beauty industry? Especially when it's worth almost £1billion a year in the UK alone.
Camera and film companies making anti-ageing creams? Whatever next? Black and Decker manufacturing mascara?
The final test will simply be: does it work?
Until then...geek on!
The Ed.
The Japanese photography firm has developed a range of anti-ageing creams. The firm have developed the range using collage and antioxidants - ingredients all used to fix emulsion to film and to prevent the image fading.
Fujifilm claim that the creams with help to boost skin tone and contain an antioxidant called astaxanthin - the very same pigment that makes salmon pink. Scientists from research groups across Europe, American & Asia have agreed that astaxanthin is more effective in reducing the damage caused by ultraviolet rays than CoQ10, the antioxidant co-enzyme more commonly used in anti-ageing treatments.
Director of Fujifilm's European beauty and health division, Andrzej Brylak says that collagen is a key ingredient in film emulsion. "Fuji film has a very long history of research in this area. Preventing oxidisation from light exposure is also a big issue in protecting film and a similarly big issue in preventing skin damage."
While the science seems to make sense, this editor can't help but be a little sceptical. There's no doubt film and camera companies are struggling (you only have to look at Kodak who is currently filing for bankruptcy protection in the United States) and this perhaps smacks a little of desperation? What better industry to try and infiltrate than the largely recession-resilient beauty industry? Especially when it's worth almost £1billion a year in the UK alone.
Camera and film companies making anti-ageing creams? Whatever next? Black and Decker manufacturing mascara?
The final test will simply be: does it work?
Until then...geek on!
The Ed.
