The Ed.
Well-Known Member
Sustainability guru Anne Veck has taken her commitment to the environment one step further by dumping her cotton towels and onerous laundry system to sign up with pioneering disposable towel producer, Easydry. At the same time, she has become an ambassador for the crusading eco brand to spread the word of Easydrys highly absorbent, luxuriously soft and hygienic eco disposable towels.
"I began looking at the environmental differences between cotton towels and disposables earlier this year and I found there was so much unnecessary waste with cotton," said Anne, who converted her salon so it has an almost zero carbon footprint earlier this year. "And when I looked in more detail at the different brands, Easydry was the only one that was totally transparent, with published evidence to back up all its claims. It has gone much further than any other company in seeking out the greenest, most sustainable suppliers, and in the end it was the only brand I felt I could trust."
Anne Butterly, CEO of Vytal, producer of multi-award winning Easydry was keen to work with Anne to help dispel some of the myths that surround disposable towels.
Technological innovation by Vytal has allowed us to develop a next-generation textile that is luxuriously soft, highly absorbent and hygienic, said Anne. It is a high-end eco product that salon clients love, but it comes without a luxury price tag. Salons can actually upgrade their service to one-use only and eco-friendly towels while cutting costs. We are delighted to work with Anne to spread the word through the rest of the industry.
Easydry enables salons to reduce their carbon footprints as the towels are 100 per cent biodegradable, and are made from natural wood fibres sourced in a sustainable way and made into towels using eco-friendly processes. Easydry are the only disposable towels to have been awarded the highly recognisable FSC certification.
Until then...geek on!
The Ed.
"I began looking at the environmental differences between cotton towels and disposables earlier this year and I found there was so much unnecessary waste with cotton," said Anne, who converted her salon so it has an almost zero carbon footprint earlier this year. "And when I looked in more detail at the different brands, Easydry was the only one that was totally transparent, with published evidence to back up all its claims. It has gone much further than any other company in seeking out the greenest, most sustainable suppliers, and in the end it was the only brand I felt I could trust."
Anne Butterly, CEO of Vytal, producer of multi-award winning Easydry was keen to work with Anne to help dispel some of the myths that surround disposable towels.
Technological innovation by Vytal has allowed us to develop a next-generation textile that is luxuriously soft, highly absorbent and hygienic, said Anne. It is a high-end eco product that salon clients love, but it comes without a luxury price tag. Salons can actually upgrade their service to one-use only and eco-friendly towels while cutting costs. We are delighted to work with Anne to spread the word through the rest of the industry.
Easydry enables salons to reduce their carbon footprints as the towels are 100 per cent biodegradable, and are made from natural wood fibres sourced in a sustainable way and made into towels using eco-friendly processes. Easydry are the only disposable towels to have been awarded the highly recognisable FSC certification.
Until then...geek on!
The Ed.
