The Ed.
Well-Known Member
As Kerastase enter it's fiftieth year, they are marking it with Discipline - the hair taming line that's mooted to be revolutionary in the industry.
Speaking to WWD.com, Vincent Nada, general manager worldwide of the L'Oreal-owned label said, Its targeting a need which is really [global]. As Kérastase the leading luxury professional hair-care brand we have to bring a solution that would be nonaggressive, noninvasive, all about care and something that would work for a long time.
After the brand was approached by Disney to help them research life-like hair movement for animated films, they have invested in technology, and now its Move Hair machine allows for the minute study of hair in motion.
Its a revolution for us in the way we conceive a product. [It] really enables [the repair of hair], to tame and discipline it without making hair stiff and immobile. Hair movement is very much related to its beauty and quality, he said.
Discipline is said to tame hair without weighing it down or making it look frizzy or heavy. The secret? Morpho-Keratine, a complex involving glutamic acid, serine, arginine and wheat protein - leading to hair that's easy to blow dry, super shiny and armed with 72-hour protection against frizz and humidity.
The three step treatment should take 45 minutes in salons. It's launching in Europe this month and in the US in July.
Until then...geek on!
The Ed.
Speaking to WWD.com, Vincent Nada, general manager worldwide of the L'Oreal-owned label said, Its targeting a need which is really [global]. As Kérastase the leading luxury professional hair-care brand we have to bring a solution that would be nonaggressive, noninvasive, all about care and something that would work for a long time.
After the brand was approached by Disney to help them research life-like hair movement for animated films, they have invested in technology, and now its Move Hair machine allows for the minute study of hair in motion.
Its a revolution for us in the way we conceive a product. [It] really enables [the repair of hair], to tame and discipline it without making hair stiff and immobile. Hair movement is very much related to its beauty and quality, he said.
Discipline is said to tame hair without weighing it down or making it look frizzy or heavy. The secret? Morpho-Keratine, a complex involving glutamic acid, serine, arginine and wheat protein - leading to hair that's easy to blow dry, super shiny and armed with 72-hour protection against frizz and humidity.
The three step treatment should take 45 minutes in salons. It's launching in Europe this month and in the US in July.
Until then...geek on!
The Ed.
