The Ed.
Well-Known Member
British hair guru Lee Stafford is expanding his hair range within the United States. With British brands making waves stateside, Stafford believes it's the right time.
"British brands and talent are definitely in the spotlight," said Stafford, founder of his self-named hair-care brand. "Look at the recent Vanity Fair article on British talent in Hollywood or the explosion of British fashion in the U.S. retail market, so its a perfect time for us to expand Lee Staffords U.S. presence."
With that in mind, Staffords best-selling dry shampoo, a super fine mist that contains cornstarch, in Original and Dark, launched at Ulta and ulta.com last Friday.
On top of that, the brand announced its new product line - Ubuntu Oils - earlier this year in both the UK and the US.
"My vision for this launch is to bring over as many of the Lee Stafford ranges as possible in the next year for U.S. customers," he added. "It has always been my intention to see the U.S. product line mimic the wide range of products carried in the U.K."
Speaking to wwd.com, Stafford wouldnt talk financials but industry sources estimated that the two dry shampoos could do $120,000 in its first year at retail.
Which isn't bad.
Until then...geek on!
The Ed.
"British brands and talent are definitely in the spotlight," said Stafford, founder of his self-named hair-care brand. "Look at the recent Vanity Fair article on British talent in Hollywood or the explosion of British fashion in the U.S. retail market, so its a perfect time for us to expand Lee Staffords U.S. presence."
With that in mind, Staffords best-selling dry shampoo, a super fine mist that contains cornstarch, in Original and Dark, launched at Ulta and ulta.com last Friday.
On top of that, the brand announced its new product line - Ubuntu Oils - earlier this year in both the UK and the US.
"My vision for this launch is to bring over as many of the Lee Stafford ranges as possible in the next year for U.S. customers," he added. "It has always been my intention to see the U.S. product line mimic the wide range of products carried in the U.K."
Speaking to wwd.com, Stafford wouldnt talk financials but industry sources estimated that the two dry shampoos could do $120,000 in its first year at retail.
Which isn't bad.
Until then...geek on!
The Ed.
