you may have got it sussed now Sass, but this might also help - it was written by ...............
John Chow
Google DONTs
Many sites and blogs talk about what to do to get Google to rank you but very few talk about what not to do. With that in mind I like to present a list of 12 things that you should not do, or Google might get mad at you. And we dont want that do we? While I have named this posts Google DONTs, it really applies to all
[COLOR=#005ebf! important][COLOR=#005ebf! important]search [COLOR=#005ebf! important]engines[/COLOR][/COLOR][/COLOR].
http://www.thetechzone.com/neoads/a...3&source=&dest=http://getfirepow.com/john.php
1. Never Seek Quick Fixes: If a service promises too much, it probably will not deliver any real long-term value. Products that promise millions of unique visitors or services that email millions of eager recipients are anything but quick fixes - they are immediate problems. Subscribing to these services usually results in search engine banishment!
2. Avoid Link Farms: Link farms are sites that link to numerous other sites with the hopes of improving page rankings. Beware: link farms spell immediate trouble - so avoid them at all costs! Engines like Google interpret link farms as spam and actually remove participating Web sites from search engine indexes.
3. Avoid Splash Pages: Flash and heavily graphic introductions prohibit engines from crawling your site. Because crawlers work best with
[COLOR=#005ebf! important][COLOR=#005ebf! important]text [COLOR=#005ebf! important]links[/COLOR][/COLOR][/COLOR], splash pages are very troublesome. A good rule of thumb: always keep your most valuable and compelling information up-front and in text. Bobs Big Boy (
www.bigboy.com) uses a splash page and, as a result, prohibits crawlers from reaching the body of the site.
4. Avoid Frames: Never use pages with frames. Frames are too complex for the crawlers and too cumbersome to index.
5. Avoid Cookies: Never require cookies for Web site access! Search engine crawlers are unable to enter any cookie-required materials; similarly, crawlers are unable to enter or index secure pages (https, password protection, etc).
6. Avoid JavaScript when Possible: Though JavaScript menus are very popular, they disable crawlers from accessing those links. Most, well-indexed
[COLOR=#005ebf! important][COLOR=#005ebf! important]Web [COLOR=#005ebf! important]sites[/COLOR][/COLOR][/COLOR] incorporate text-based links primarily because they are search engine friendly. If necessary, JavaScript should be referenced externally.
7. Avoid Search-Box Navigation: Never rely on search boxes for site navigation; engine crawlers are incapable of entering text into search boxes and will be unable to find those pages.
8. Avoid Redirects: Search engines frown upon companies that use numerous Web sites to redirect to a single Web site.
9. Avoid Internal Dynamic URLs on the Home page: Though many sites incorporate internal dynamic links, they should not incorporate those links on the home page. Engine crawlers are currently ill-equipped to navigate dynamic links - which often pass numerous parameters using excessive characters.
10. Session IDs: Do not leave URL session IDs on for engine crawlers; they will be unable to access and index your site.
11. Eliminate Pop-Up Ads: [COLOR=#005ebf! important][COLOR=#005ebf! important]Search [COLOR=#005ebf! important]engines[/COLOR][/COLOR][/COLOR] frown upon pop-up advertisements - especially when they occur on the home page! Eliminating all pop-up ads will win favor with the engines and make your site more crawler friendly.
12. Eliminate Hidden / Invisible Text: Search engines immediately recognize hidden text and consider such practices to be cheating.
For more information on natural search best practices, see
Googles Webmaster page.
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