The Ed.
Well-Known Member
The beard is back. It's official. Whether it's Clooney or Paxman, there is no doubting that men are embracing the beard and women are lapping it up (so to speak).
But, it's not all good news. This hirsute trend has meant that some male grooming brands are struggling to shift stock. Will King, Chief Executive of King of Shaves has noted a distinct downturn in sales.
"Sales across the shaving industry were actually down in the UK and US last year for the first time because of guys not shaving because of the celebrity beard and partly because of the recession."
Speaking to the Sunday Telegraph he explained, "[The downturn] took five years from the start of the recession and maybe it has been spurred on by the whole internet, entrepreneur look - the 'I work in Shoreditch; I don't need to shave' look."
Whatever the inspiration the beard has made a comeback which may be bad news for shaving companies but pretty good news for those women who like their men a little hairy.
Until then...geek on!
The Ed.
But, it's not all good news. This hirsute trend has meant that some male grooming brands are struggling to shift stock. Will King, Chief Executive of King of Shaves has noted a distinct downturn in sales.
"Sales across the shaving industry were actually down in the UK and US last year for the first time because of guys not shaving because of the celebrity beard and partly because of the recession."
Speaking to the Sunday Telegraph he explained, "[The downturn] took five years from the start of the recession and maybe it has been spurred on by the whole internet, entrepreneur look - the 'I work in Shoreditch; I don't need to shave' look."
Whatever the inspiration the beard has made a comeback which may be bad news for shaving companies but pretty good news for those women who like their men a little hairy.
Until then...geek on!
The Ed.
