The Ed.
Well-Known Member
According to a new study by Debenhams, men in their thirties spend more on beauty a month than men in their twenties and fifties combined. Men in their thirties are part of the David Beckham and George Clooney generation - a generation that made male grooming not just acceptable but expected.
According to the research, the average 30-something man spends over £100 a month on expensive products including eye creams & trips to the spa.
Our survey shows there is a steady increase in male grooming spending habits over the years, said a Debenhams spokesperson.
In your teens, grooming consists of a splash of water with a hint of soap - if youre lucky! The introduction of electrical shavers and on the spot treatment products in your mid-late twenties means there is a definite increase in spending.
But its all change as soon as you hit your 30s when the focus shifts to products that maintain and prevent and money is no object! The spending cycle declined at 50, almost returning to the amount spent in your 20s as grooming takes a back seat and is seen as less of a priority and more of a necessity.
Of the 1000 men questioned, the survey revealed that men in their thirties were happy to spend up to £50 on a moisturiser and up to £40 on eye creams. Amongst the most wanted products were Cliniques Age Defence for Eyes, Elemis Deep Cleansing Facial Wash, Clarins Moisture Balm and YSLs Touche Éclat. They also fessed up to being influenced by celebrity endorsements with the most influential celebrity being David Beckham.
The male skincare market is now worth a whoppping £600 million and with the festive season upon us, there's little doubt that this will rise.
The stigma associated with male grooming has finally disappeared and men are not only willing to spend money to maintain their looks, they are also recommending products to one another and frequently visiting salons and spas sometimes in groups
With the festive season drawing near, you will see a definite shift in the way men present themselves, look out for extra groomed eyebrows, glowing, flawless complexions and manicured nails!
Until then...geek on!
The Ed.
According to the research, the average 30-something man spends over £100 a month on expensive products including eye creams & trips to the spa.
Our survey shows there is a steady increase in male grooming spending habits over the years, said a Debenhams spokesperson.
In your teens, grooming consists of a splash of water with a hint of soap - if youre lucky! The introduction of electrical shavers and on the spot treatment products in your mid-late twenties means there is a definite increase in spending.
But its all change as soon as you hit your 30s when the focus shifts to products that maintain and prevent and money is no object! The spending cycle declined at 50, almost returning to the amount spent in your 20s as grooming takes a back seat and is seen as less of a priority and more of a necessity.
Of the 1000 men questioned, the survey revealed that men in their thirties were happy to spend up to £50 on a moisturiser and up to £40 on eye creams. Amongst the most wanted products were Cliniques Age Defence for Eyes, Elemis Deep Cleansing Facial Wash, Clarins Moisture Balm and YSLs Touche Éclat. They also fessed up to being influenced by celebrity endorsements with the most influential celebrity being David Beckham.
The male skincare market is now worth a whoppping £600 million and with the festive season upon us, there's little doubt that this will rise.
The stigma associated with male grooming has finally disappeared and men are not only willing to spend money to maintain their looks, they are also recommending products to one another and frequently visiting salons and spas sometimes in groups
With the festive season drawing near, you will see a definite shift in the way men present themselves, look out for extra groomed eyebrows, glowing, flawless complexions and manicured nails!
Until then...geek on!
The Ed.
