Lynne Baker
Lynne The Skin!
There will be more as and when I think of them! It's important that we share our knowledge and experiences, I think.
More ways to promote your business
- Thread starter Lynne Baker
- Start date
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Lynne Baker
Lynne The Skin!
ok guys, here's another one
The iGroup : Free UK Local Business Advertising
Just find your county and add your listing to it! Add a reciprocal link on your website and you're good to go. All these links help to increase your Google ranking which means that you're more likely to be higher up the page when people do a search.
Easy to do and it's free!
C'mon people - get your name EVERYWHERE!
The iGroup : Free UK Local Business Advertising
Just find your county and add your listing to it! Add a reciprocal link on your website and you're good to go. All these links help to increase your Google ranking which means that you're more likely to be higher up the page when people do a search.
Easy to do and it's free!
C'mon people - get your name EVERYWHERE!
Lynne Baker
Lynne The Skin!
FREE Marketing Book | SuccessTrack Business Training | Success Strategies for Business Owners
Sign up to get a free marketing book. Lots of offers inside the site too!
Sign up to get a free marketing book. Lots of offers inside the site too!
Mrs.Clooney
Positive Geek
Put the kettle on Lynne, I'm coming over for a cuppa :lol:!
Blue Rose
Well-Known Member
I received the book the other day. Just need to stop geeking & get reading, although I have had a quick flick through & looks like it will make for interesting reading.
Lynne Baker
Lynne The Skin!
I went to a council planning training session last night (I'm a parish councillor) and they gave me loads of really useful info. Snooping around their website this morning I found this - a free guide to marketing!
It's very easy to understand, a beginner's guide to marketing. See what you think!
http://www.basingstoke.gov.uk/NR/rd...81D6A5E987E9/0/3339_leisureguides_marketi.pdf
It's very easy to understand, a beginner's guide to marketing. See what you think!
http://www.basingstoke.gov.uk/NR/rd...81D6A5E987E9/0/3339_leisureguides_marketi.pdf
Do you find that if you register you website on as many sites as possible also helps, it gets your webpages noticed doesn't it so that the search engines pick them up?
There was a thread about this I know and it listed a wholeload offree listing sites but I cannot find it any where
There was a thread about this I know and it listed a wholeload offree listing sites but I cannot find it any where
ok guys, here's another one
The iGroup : Free UK Local Business Advertising
Just find your county and add your listing to it! Add a reciprocal link on your website and you're good to go. All these links help to increase your Google ranking which means that you're more likely to be higher up the page when people do a search.
Easy to do and it's free!
C'mon people - get your name EVERYWHERE!
I am scouring threads looking for freebie listings, did you know you can have a full salon profile (similar to FB) on this site, its fab!!
www.beautyzone.co.uk
Blue Rose
Well-Known Member
If you type in something like beauty salon your town in the search engine a lot of directory sites will come up. Makes it easier to find where to get listed.
Lynne Baker
Lynne The Skin!
Another good thing to do is to register your name as a domain name and have it redirect your main site. This way when someone types in your name (it may be all that they can remember!) there is a sporting chance that they'll get taken to your main business site.
It costs v little these days to do this (I registered most combinations of my name for under £30)
It costs v little these days to do this (I registered most combinations of my name for under £30)
Lynne Baker
Lynne The Skin!
Project WORD: Find Businesses Online | Business Dictionary
define a keyword that links to your website - it costs £1 a word!
E.G if you search for FakeBake on the site it will link to my website - how cool is that!
define a keyword that links to your website - it costs £1 a word!
E.G if you search for FakeBake on the site it will link to my website - how cool is that!
Lynne Baker
Lynne The Skin!
I found another salon directory site and signed up with them for free. This is an example of their free listing, which I think is pretty good for a no cost one!
They took all the details from my website; I don't have to do anything except email all my clients asking them to leave feedback - this morning's job (inbetween clients!)
Calla Salon - Wahanda
Another way to get your name out there, which can only help your google rankings!
They took all the details from my website; I don't have to do anything except email all my clients asking them to leave feedback - this morning's job (inbetween clients!)
Calla Salon - Wahanda
Another way to get your name out there, which can only help your google rankings!
Shellie xx
Well-Known Member
Hello Calla,
You've got some great ideas on here! Just wondering how you created a whole profile for your salon on Wahanda? I've tried doing it and it only seems to ask for details about me rather than my salon! xx
You've got some great ideas on here! Just wondering how you created a whole profile for your salon on Wahanda? I've tried doing it and it only seems to ask for details about me rather than my salon! xx
jonailtech
Well-Known Member
hi hon
thats a great idea, hope you get loads of business from it xx
thats a great idea, hope you get loads of business from it xx
Lynne Baker
Lynne The Skin!
I emailed them and asked to part of their site, gave them my website url and they did the rest. I approved what they had written and that was that!
You get two options - a free listing (which is what I have), or a paid for one. I've written the wahanda url down on my appointment cards and asked each client to give honest feedback about their experience with me.
Lynne Baker
Lynne The Skin!
Just got back from a 4networking meeting at the Hilton in Newbury, and very nice it was too!
You can go for 3 meetings before they want money out of you and I've got one firm booking already from it.
Here's the url for the organisation.
4Networking - Business networking the modern way
The more people know you, the more people you have as potential customers!
You can go for 3 meetings before they want money out of you and I've got one firm booking already from it.
Here's the url for the organisation.
4Networking - Business networking the modern way
The more people know you, the more people you have as potential customers!
Lynne Baker
Lynne The Skin!
Calling all Basingstoke geeks - there is a Ladies who Latte meeting at Bizzy Lizzie's coffee shop in Chineham shopping centre this morning at 10.
I've attached a map
Maps of the world, street map search - powered by Multimap
It costs only the price of a coffee, and I've had a lot of business as a result of just one meeting!
I've attached a map
Maps of the world, street map search - powered by Multimap
It costs only the price of a coffee, and I've had a lot of business as a result of just one meeting!
mailvarnish
Member
Thanks for all your great advice Calla. Its really nice to see you sharing things you've worked hard to research and implement. Here's some great advice I found. I hope this helps you:
Low Cost Marketing
At its simplest, a marketing strategy is all about improving your chances of making sales – usually by making more potential purchasers aware of your products or services, or by making them aware of its desirable qualities (perhaps including its price). Marketing efforts don’t need to be hugely expensive, raising awareness
 Little and Often
Research has shown that the effects of advertising are short lived. Therefore, in order to optimise your budget, it makes sense to spend smaller amounts very regularly. This will ensure that your business is consistently at the forefront of customer’s minds.
 Word Of Mouth
Prospects in particular are more likely to become customers if your marketing efforts are complimented by a recommendation from a friend or family member. You can encourage your existing customers to attract new customers for you by undertaking a ‘recommend a friend’ as part of your promotional efforts. For example, you could send out an offer where your existing client and their friend will both receive a discount when they book a treatment together, or mention a promotional code when booking separately.
 Be Committed
You need to be aware that marketing efforts require careful planning and, in order to you assess your return on investment and effectively plan future marketing, you must keep a record of the sales generated as a result of your campaigns. Try and set some time aside each week for brainstorming new ideas or calculating your business growth.
 Capture Data
Build a mailing list. This will enable you to target your campaigns more effectively. Collecting the names is the hard part, so give your prospects a reason for them to provide you with their name and address – competitions, an emailed newsletter, the promise of advance information and discounts, maybe even a loyalty card. Work at keeping your list accurate and up to date. Try to get hold of email addresses as well as (or even in preference to) landmail contact details: email is cheaper and more versatile than postage.
 Maintaining customer relationships
This is especially important in the service industry. Once you have captured your client’s data, use it! Concentrate on customers more than prospects: they will be more valuable to you, both for repeat business and because they’ll act as a reference. It is estimated to be up to four times more expensive to attract a new customer than it is to maintain an existing customer. So be personal. Remember birthdays and anniversaries. Say "thank you” when they buy (if only by email). Offer them the chance to comment and criticise. Give them special offers not available to anyone else. Make sure they know that your Christmas ‘thank you’ gift is going to a selected few, and they’re in the group.
 Selling new treatments
Invite your regulars to check out new products or services: they appreciate being treated as special, and you will lower barriers to purchase because the risk associated with trial is lower and they will therefore be more likely to purchase the treatment in the future. Look at their past purchase history if possible, and tailor special promotions to them.
 Cheap and Easy Marketing
Postcards are cheap and easy to produce, especially if you use colour on one side only. They can be mailed to prospects and stacked in help-yourself dispensers. And you can use them for a variety of marketing messages – see our new product, gasp at our new prices or our short-term cut-price promotion, enter the competition or the free prize draw (and get two entries if you give us a friend’s name and address). A reply-paid licence makes it simple for someone to return the card; these are easy and economical to set up with the Post Office.
 Competitions
Run competitions. They are an excellent way to garner mailing list names while sending branding messages: the kind of contest your run implies the kind of company you are. A chance of winning hamper full of lovely products, chocolates and a bottle of Chardonnay could prove irresistible to customers for the mere exchange of their phone number and address.
 Rewarding Loyalty
The customer gets a good deal, you get a keen customer (and their contact details). A simple approach is to give customers a card that is marked after each purchase and results in a free or reduced-price offering after a specified number of regular-priced purchases.
Studio Tracker is a salon management software package which allows you to store, track and communicate with customers in one easy-to-use integrated system. Campaign templates are built into the system, which allow you to send out personalised messages, such as promotional offers or birthday messages, to customers via SMS. It can show you the purchase history of your clients allowing you target promotional material more effectively, as well as making cross and up selling easier. You can configure the system to offer loyalty rewards to your regular customer s. In addition, Studio Tracker monitors stock levels, enabling you to re-stock your bestselling products more quickly and preventing lost sales. Prices start from just £9 a week.
Low Cost Marketing
At its simplest, a marketing strategy is all about improving your chances of making sales – usually by making more potential purchasers aware of your products or services, or by making them aware of its desirable qualities (perhaps including its price). Marketing efforts don’t need to be hugely expensive, raising awareness
 Little and Often
Research has shown that the effects of advertising are short lived. Therefore, in order to optimise your budget, it makes sense to spend smaller amounts very regularly. This will ensure that your business is consistently at the forefront of customer’s minds.
 Word Of Mouth
Prospects in particular are more likely to become customers if your marketing efforts are complimented by a recommendation from a friend or family member. You can encourage your existing customers to attract new customers for you by undertaking a ‘recommend a friend’ as part of your promotional efforts. For example, you could send out an offer where your existing client and their friend will both receive a discount when they book a treatment together, or mention a promotional code when booking separately.
 Be Committed
You need to be aware that marketing efforts require careful planning and, in order to you assess your return on investment and effectively plan future marketing, you must keep a record of the sales generated as a result of your campaigns. Try and set some time aside each week for brainstorming new ideas or calculating your business growth.
 Capture Data
Build a mailing list. This will enable you to target your campaigns more effectively. Collecting the names is the hard part, so give your prospects a reason for them to provide you with their name and address – competitions, an emailed newsletter, the promise of advance information and discounts, maybe even a loyalty card. Work at keeping your list accurate and up to date. Try to get hold of email addresses as well as (or even in preference to) landmail contact details: email is cheaper and more versatile than postage.
 Maintaining customer relationships
This is especially important in the service industry. Once you have captured your client’s data, use it! Concentrate on customers more than prospects: they will be more valuable to you, both for repeat business and because they’ll act as a reference. It is estimated to be up to four times more expensive to attract a new customer than it is to maintain an existing customer. So be personal. Remember birthdays and anniversaries. Say "thank you” when they buy (if only by email). Offer them the chance to comment and criticise. Give them special offers not available to anyone else. Make sure they know that your Christmas ‘thank you’ gift is going to a selected few, and they’re in the group.
 Selling new treatments
Invite your regulars to check out new products or services: they appreciate being treated as special, and you will lower barriers to purchase because the risk associated with trial is lower and they will therefore be more likely to purchase the treatment in the future. Look at their past purchase history if possible, and tailor special promotions to them.
 Cheap and Easy Marketing
Postcards are cheap and easy to produce, especially if you use colour on one side only. They can be mailed to prospects and stacked in help-yourself dispensers. And you can use them for a variety of marketing messages – see our new product, gasp at our new prices or our short-term cut-price promotion, enter the competition or the free prize draw (and get two entries if you give us a friend’s name and address). A reply-paid licence makes it simple for someone to return the card; these are easy and economical to set up with the Post Office.
 Competitions
Run competitions. They are an excellent way to garner mailing list names while sending branding messages: the kind of contest your run implies the kind of company you are. A chance of winning hamper full of lovely products, chocolates and a bottle of Chardonnay could prove irresistible to customers for the mere exchange of their phone number and address.
 Rewarding Loyalty
The customer gets a good deal, you get a keen customer (and their contact details). A simple approach is to give customers a card that is marked after each purchase and results in a free or reduced-price offering after a specified number of regular-priced purchases.
Studio Tracker is a salon management software package which allows you to store, track and communicate with customers in one easy-to-use integrated system. Campaign templates are built into the system, which allow you to send out personalised messages, such as promotional offers or birthday messages, to customers via SMS. It can show you the purchase history of your clients allowing you target promotional material more effectively, as well as making cross and up selling easier. You can configure the system to offer loyalty rewards to your regular customer s. In addition, Studio Tracker monitors stock levels, enabling you to re-stock your bestselling products more quickly and preventing lost sales. Prices start from just £9 a week.
PolishedAussie
Well-Known Member
I would just like to say, that if anyone is going to survive this recession it is you!!! You seem to have so much drive and determination and the ideas just keep coming!!Hi chaps!
I've just spent a couple of hours sending emails to all the local golf clubs, day nurseries and independent schools offering a gift voucher for their Christmas Fayres/Raffles/Draws.
Given that of the several hundred pounds worth of gift vouchers I have sold only 3 have been redeemed, I decided that it was worth a gamble. It gets my name into even more local venues (I shall drop off a load of flyers when I drop off the gift voucher) and puts me in a good light in the eyes of the local businesses.
Already I have had one of the clubs ring to take me up on the offer!
Remember to keep promoting your business during these straitened times!
