In October we were so quiet, I really did start to panic!
So I decided to put my thinking cap on and come up with a new way to promote my salon. I didn't have any sort of budget, so it had to be free!
In the end I googled local companies that had quite a number of employees and then picked up my telephone! I spoke to the receptionist of about 20 organisations, explained I owned a local beauty salon and that I would like to offer a discount to all of their employees. I asked who would be the best person to speak to, and I managed to get through to someone on each call. I then emailed over a poster, which I designed myself on Word, offering an introductory discount for initially using our services and a standard discount to be used thereafter.
By the end of the week I had booked up the whole of my next week!
Just goes to show you what you can do with a little creativity!