Hi Danielle
I too have a home salon & work full time now & have done since April this year (when I finished my part time job with Clarins) prior to that I did 22 hours in the spa & nails/beauty from home. Iv gradually built my clientele up to what it is now & I'd say it's taken a good 12 months.
The only advertising I have done so far is Facebook & it's been brilliant for my business.
If your working from home already you need to get word of mouth going, few things that have worked for me.... I did a competition on Facebook, 'like/share' my page for a chance to win a gel overlay, I chose the winner carefully (lady who had a big circle of friends, 3 sisters & mum..... all who are now clients of mine)
Occasionally I'll post on fb a status describing my facials & the benefits of Indian head massage, Hopi ear candles etc,, one post describing the Indian head massage procedure & benefits got me 25 likes & 3 bookings!!
I did a friends nails (who is also a mum at my sons school) it got everyone talking in the playground & I got quite a few customers from that!
I now average 35-40 clients per week. I analyse my diary every week, working out how much iv taken in ££ per day, how many clients iv seen (new/existing), how many re-booked, how many hours iv worked that day, any gift vouchers or retail purchased & any cancellations/no shows. I then work out my averages - average customer spend, average re-books, average £ph. I then use this information to set myself goals/things to focus on etc. for example if iv fallen below a certain £ph I know next week I need to focus on filling up gaps in my diary to increase occupancy 100% advertise higher end treatments & try retailing to every customer & have gift vouchers on display for sale.
Hope iv given you a few ideas there
![Smile :) :)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
xx