You shouldn't be so short sighted, advertising with Customer Street is not putting one big advert in one place at all, the package they offer allows you to emcompass the whole of the internet, wherever anybody is searching (Google, Yahoo, AskJeeves, 3 major directories, trade register) your company is exposed, and the website they create gives you 10 key phrases to use so that you get your own independent exposure on top of the directory results!! You can choose to spend £100 on a pretty small advert in the local paper where you don't have any targeted audience, you just keep your fingers crossed and hope that people see your advert. Or, you can have an extremely low risk and benefit from targeted customers who are typing in specific key phrases that relate to what you do in your business (and come on lets admit it, not many people would type in Beauty Salon Blackpool if they weren't looking for a beauty salon in Blackpool!!!
BT have recently purchased Customer Street and you can find details at
BT Customerstreet - A leader in online classified advertising
Now I'm sure a massive £9 billion organisation like BT wouldn't even take an interest in a company that was as bad as what some people think, let alone spend £20 million on them !