Easydry
Well-Known Member
Should I use twitter to gather clients? Do you use it?
Twitter can be a great way to reach clients and it's free but make sure you keep track of the amount of time you spend using it as there is a cost for your time.
Decide what the target is - is it to keep in touch with existing clients or to bring in new ones? Make sure your tweets are relevant and contribute to your target / objective.
What you could do is trial it for a few months and see if it works? You would need to find some quick and easy way of tracking how many clients it brings into your salon.
1. Set up your twitter account with an easy to find / understand name.
2. Link to it from your website or facebook page.
3. Include information on it in any newsletters etc.
4. Make sure you / your staff mention it to clients.
5. Contact your local press and see if you can get any press coverage.
6. Follow any local companies you can find - you might get extra business from it and they can share it with their staff.
7. Decide on a special offer or competition and publicise it on Twitter. This can be a great way to get bookings on quiet days in the salon or to publicise a service you provide.
8. Review the results after a certain period of time (e.g. two months) and see if it has been worthwhile. This can be measure by the number of new clients you bring in / feedback from customers on your tweets / the numebr of followers you have on Twitter.
Let me know if you set it up and I'll follow you.
Best of luck,
Angela (Easydry).