Do i need to dance around naked?

[Marilyn Monroe]

let me set the scene, for those of you who don't know i rent above a hair salon.
so today i was sat downstairs in the hair salon as its been really quiet. a woman was having her hair done and said to the stylist, 'oooh do you no what would be really nice, if you had a beauty salon upstairs so i could have the works and treat myself'
:grr::grr:

(rest assured i did proceed to inform the women there was and services we offer.)

now i have numerous signs and posters in the four huge windows, an A-board outside, posters around the salon, leaflets, postcards and i have a tshirt with it all written on!

what more can i do to get people to notice me?
i feel like standing outside shouting 'Im here i'm here!!'

im in a shopping arcade in town, we have a morrisons and about 10 other shops and its always busy, ive put leaflets in the shops offered staff discounts and stood in the arcade handing out leaflets.

what else can i do

 

[loubylou]

Scream

 

[Blue Rose]

You just have to assume that people are generally thick & need spoon feeding.

Before anyone comes back at me, that is meant very tongue in cheek :green:.

People are pre-occupied most of the time though & not necessarily looking out for your services.

If it's any consolation, I've been open 17 years & when I go to networking events, it's surprising the amount of peeps who don't know where I am or even that I exist. I have a shop front on a very busy road leading into town.

 

[collin]

Carla...sometimes you have to take the horse to the water....maybe worth following what new restaurants do when trade doesnt take off after opening ...well with a twist to suit your business of course.

So don your best uniform outfit and stand outside the salon or walk the area surrounding with something you can sample the ladies with...some nail varnish or whatever...let them let you pamper them and give them a flyer with say 10% off bla bla bla.

Alternativley..take the bull by the horns and set a couch up in the shopping mall and get some ladies laying down and give them a quick treatment..have someone giving out flyers with a special offer or taking bookings.

may not work but likewise maybe worth a try????
good luck either way :hug:

 

[bombini]

I think if you danced around naked there would still be people that didn't notice lol !!

It never ceases to amaze me how many of my new clients didn't know I existed when they have been having their hair done in the hair salon the whole time i have been there (year and a half!!!)

 

[loubylou]

Can you place a price list near the mirrors at each hair station,
if they miss this stand by the door and hand them to them as they enter :hug:

 

[collin]

Can you place a price list near the mirrors at each hair station,
if they miss this stand by the door and hand them to them as they enter :hug:

alternativley put a £50 note in a bear trap on the floor by the entrance..that aught to get their attention :lol::lol:

...sorry couldnt resist :smack:myself :o

 

[Janiwanidoodaa]

How about an added value bonus treatment to anyone booking who came in directly from the hair salon? Like free nail art with nail services, free hand massage with back massage. Don't really like discounting as its hard to charge people the higher rate when the special offer has finished.

Peeps do luv a freebie.

Or..... maybe you could get all the hairdressers to dance around naked and then people would make a bee line for you because you would be the only one with clothes on!

Jan
x

 

[champagne]

Ask the clients if they would like to see the room, thats what I do....

I also have a nice mani/pedi booklet for them to look at ..... I just hand it to them whilst they are having their hair done

 

[Marilyn Monroe]

each hair station has a poster on! lol as do the wash basins and the back of the toilet door!

people come upstairs (i dnt just have a room hidden away, iv got all upstairs with 2treatment rooms a reception and 2nail bars,)
ppl pass these to go on sun bed that belongs to the hairdresser and they still say 'dint realise ya did FALSE NAILS up eere luv' lol.
what do these ppl think i'm doing sat at a nail bar. i do worry about them all!

 

[Missy G]

Can you place a price list near the mirrors at each hair station,
if they miss this stand by the door and hand them to them as they enter :hug:

Basically what I was going to say ..place some leaflets on the shelf under the mirrors , surely they ll see them there.

 

[collin]

what do these ppl think i'm doing sat at a nail bar. i do worry about them all!

I still think the £50 note in a bear trap will "grab" their attention

 

[Janiwanidoodaa]

Collin makes a good point.... also stapling flyers to their foreheads will attract a degree of attention.

If it's any consolation I have a long narrow shop and people pass my nail desk every time they come in. The Hypoxi Therapy machine involves three treatments per week for a minimum of a month. That's at least 24 times that they pass my nail desk yet people STILL ask if I do nails!

 

[TIPTOP]

Hiyah

I agree with collin about wearing your best uniform and standing outside your salon offering free passers by a pump of hand lotion to passers by, try and find a nice smelling one, I like creatives scentsations, and offer a 10% discount off treatments if they book in with you on the day.

or you could wear a sandwich board advertising your services/ treatments and walk the street/shopping arcade and be naked under it lol... only kidding...but can you imagine you'd be the talk off the town lol

Sue

 

[orchid11]

Hi, I have been working above a Chiropody clinic for four years now and it doesn't matter how much promotion i do it amazes me how many of their clients still say 'I didn't know you had a Beauty Therapist'. My leaflets and promotions are everywhere, unless i smack them in the face with it what are you to do??

 

[sknight]

Collin makes a good point.... also stapling flyers to their foreheads will attract a degree of attention.

If it's any consolation I have a long narrow shop and people pass my nail desk every time they come in. The Hypoxi Therapy machine involves three treatments per week for a minimum of a month. That's at least 24 times that they pass my nail desk yet people STILL ask if I do nails!

LOL! I can just picture you sitting there with all your products around you and someone going "Do you do nails?" :lol::lol:

 

[kylieb]

let me set the scene, for those of you who don't know i rent above a hair salon.
so today i was sat downstairs in the hair salon as its been really quiet. a woman was having her hair done and said to the stylist, 'oooh do you no what would be really nice, if you had a beauty salon upstairs so i could have the works and treat myself'
:grr::grr:

(rest assured i did proceed to inform the women there was and services we offer.)

now i have numerous signs and posters in the four huge windows, an A-board outside, posters around the salon, leaflets, postcards and i have a tshirt with it all written on!

what more can i do to get people to notice me?
i feel like standing outside shouting 'Im here i'm here!!'

im in a shopping arcade in town, we have a morrisons and about 10 other shops and its always busy, ive put leaflets in the shops offered staff discounts and stood in the arcade handing out leaflets.

what else can i do

Oh i'm sorry hun but i couldnt help but laugh at the lady ha ha!!
If it was me i would stand along the high street when i wasnt busy and give anyone and everyone a leaflet. Get some gift vouchers if you havent already, make up a treatment package and pounce on all the men to buy them as xmas pressies. Men like quick and easy and would probably love to just take a voucher and be done with it.
Some people may disagree and say it might look desperate but imo it's all about getting out there!
Good luck hun
xxx

 

[kylieb]

alternativley put a £50 note in a bear trap on the floor by the entrance..that aught to get their attention :lol::lol:

...sorry couldnt resist :smack:myself :o

Ha ha a bear trap Collin!! Oh you are so funny!! x

 

[hippy-chick]

I am in the same boat, I rent 2 rooms; 1 is in a chirpody clinic the other is in a hairdressers.

I have my leaflets everywhere, poster everywhere. I walk about in my uniform which is brown and very different from theirs.

I have posters on the back wall of the reception so that everyone can see them when they pay.

I have posters in the shop windows too.

still get the same reaction.

the worst is when one of the hairdressers starts telling them about me, so I go over to continue the conversation, then the customer looks me up and down and says "oh no thanks" as If I'm a piece of dog pooh OR EVEN WORSE tell me about the lovely treatments that they have somewhere else as if they are doing ME a favour telling me about them.

I sometimes make up freestanding triangles, and I have "come upstairs for a free hand massage today" and they still don't see them.

 

[RedAdmiral]

each hair station has a poster on! lol as do the wash basins and the back of the toilet door!
QUOTE]

I dont want to sound rude but I would change those posters as they are NOT working for you, it maybe bad design, bed colour scheme or whats on it does not grab attention.
Try changing the image on them (if any) to a burlesque type lady think associate nails or benefit packaging, then in big letter UPSTAIRS
You may have too many bland posters and clients eyes are glossy over, I change my window every other month and have quickie posters that can change daily.

Another point is how do the staff help do they wear your enhancements, do they go to you? are they talking about how good you are? And in turn are you getting your hair blowdried, upstyled, GHD'd for them?