Hi Kateline. You are very welcome. Starting a business takes a huge amount of determination, patience and hard work. Making it successfull and ensuring it stands the test of time demands even more determination, patience and hard work.
Specialising in a certain treatment and marketing yourself as an expert can be a great way to attract interest and gain client confidence as opposed to being a general, same as the rest beautician and Jack of all trades. When they know you are really good at a certain treatment they will instantly want you to do the rest and they will start to recommend you aswell. If you are consistently good it will develop with time.
