Nouveau
Well-Known Member
Thanks Su.
Ok - was confused about your comment there Collin until someone just PM'd me! Wasnt a direct reference (as wasn't aware!) so apologies if you thought that - you'll see on NL marketing from time to time that phrase is used, that's all I was referencing.
Thanks
You know, for 2 years I beat my head against the wall when telling people about PopIts (a rapid service for nails). Everyone's immediate reaction was negative as they felt the rapid service was a bid to take over from the hand made couture nail service ............. only in the last year or so have technicians finally got the concept which is that it is an alternative service for those who want speed but safely and without damage from aggressive tools and bad sanitation.
I think it is no different with Blink & Go ... a quick service is definitely wanted and Nouveau have identified that and like any company at the forefront of their industry they have led the way with the branded concept. Watch and wait for the others tyo follow.
Geek
The difference for me here though is not necessarily the concept, popits don't cost £2,500 for the privilidge of using them do they? I get the concept - just don't accept the need for that kind of outlay for lashes - whatever the brand!
You have a right to think any way you want. There are plenty of people who can set up a burgher bar ... but it may not have the popularity of the brabded concept of Macdonalds. The privilege of using THE name and THE concept
and holding the retail and the livery which is recognised is what you are buying.
People are buying into HD Brows for the same reason ... the concept, the method the image is worth it because it is KNOWN .... easy to market to customers because of that.
Hi Geeks,
I spoke to a lady at the stand at olympia for these lashes and she said that they are in harrods and the like and want to stay quite exclusive so you do have to buy into the brand like a previous geek said, chair, uniform,training etc, you get the lot....but the cost would be around £xxxx.xx. You would learn to do the treatment in 20 mins and can charge about £30.00 for basic lashes on the top lashes.
The stand was amazing at Olympia and I would have loved to be an exclusive in my area but unfortunately my bank balance didn't agree:cry:.
Carol X
I understand your point and agree with you. However, I don't think the price is justified. Its about the cost - which IMO has been costed way to high to market at mainstream salons, which I no doubt will reduce their market greatly - especially in this economic climate, watch this space - I can hazard a guess the price will come down. Maybe I am wrong.
does anyone have any info on the lashes that only take 20 mins. I saw a bit about them on the nouveau website and just wondered were they the same as the eyelash extensions? or are they strip lashes of some sort? would love to know more.
thank you
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