Don’t try to compete with local salons! Your overheads are still there but they’re just different.
A salon can book clients in back to back but if you’re travelling between appointments, that travel time is costing you twice: lost revenue and petrol/car costs.
I’m not cheap because I’m providing a luxury service at a time and place to suit them.
Why do you think therapists offering wedding packages charge a lot more than if the wedding party came into the salon?
You also have to be very organised, which most of us are naturally.
They get 1:1 time with me and I don’t get distracted by the phone or other people wanting a bit of me at the same time. When you go to the salon, you often have a junior shampoo and sometimes another junior complete the blow dry. Sometimes the salon is limited by the deals they have with the colour houses but if my client wants an organic brand of colour, I will get it for them. One of my clients used to get her colour services done at the Daniel Galvin salon in London on her regular trips back there, but now she comes to me.
If a client wants to barter the price, I tell them I’m not the hairdresser for them.
