Look .. you have to realise that Shellac is different to coloured gels.
All coloured gels require a preparation of the natural nail that includes filing the surface of the natural nail .... Shellac is not a coloured gel and does not require any filing of the surface of the natural nail at any time. Gelish DOES require that you file the surface of the natural nail because it is a gel.
All coloured gels require a primer of some sort before applying a bonder layer ... Shellac is not a coloured gel and does not require a primer/bonder before application of its base coat ... Gelish DOES require the use of a primer/bonder because it is a gel.
All coloured gels require some sort of base layer on which to apply the colour gel ... Shellac is not a coloured gel and does not require a foundation layer ... Gelish DOES require a foundation layer of gel prior to the colour because it is a coloured gel.
All coloured gels require that the technician file the surface of the gel prior to removing it ... Shellac is not a coloured gel and does not require any filing of the surface to remove it ... Gelish DOES require that you file the surface of the gel before it is removed because it is a coloured gel.
There are lots of coloured gels and they all work and are long lasting, no one argues with that but they are more work and take more time. Shellac is not a coloured gel and does not require all the extra steps and products that are needed when applying coloured gels. So if you must do a comparison then compare Gelish with the many other coloured gels on the market (there are stacks and stacks of them) but do not compare it with Shellac because Shellac is not a coloured gel and the two are not the same in any way.
The reason that the beauty editors are raving about Shellac is that Beauty editors are not interested in enhancement products nor do they write about them because of the damage they see inflicted from filing the natural nail before application and having to file it on removal. Shellac is not a coloured gel and does not require any filing which is one significant reason why they are raving about it.
Shellac HYBRID colour coat is so incredibly simple, in that the UV3 colour coat system consists of just 3 products (base coat, colour coat and top coat - like polish) and goes on like polish, has the added benefit of wearing flawlessly for weeks (like a gel) and comes off fast and easy with absolutely no change in the condition of the natural nail. Imagine how easy that is for you in the salon. INCREDIBLE!!
This is what HYBRID technology means .. it means that CND in their laboratories have taken the BEST attributes of polish, the BEST attributes of gels, they have added new science with fast release polymers and come up with something unique in the world of nails.
I hope this helps you all to understand just how important Shellac is in the life of a nail technician and just why clients will love it and love YOU for using it.