I should say that I totally agree with the theme of this thread... however, to give another perspective.. here's a tale that might explain why people do it.
For my birthday someone gave me a fake Mulberry handbag. I wouldn't have bought it myself, but it was bought for me, and I have to say, it's a really lovely bag (even though I know it's fake).
After having the bag for a few weeks, I got curious - I started wondering how amazingly fantastic the real deal must be in comparison with my fake - because if the fake is good, then the real deal must be MARVELLOUS - especially as the real bags sell for £700 - £900!!
On my day off I therefore decided to take a trip to Bicester village where the Official Mulberry outlet is. I thought I might treat myself to a heavily discounted "real" bag, as I was so pleased with the "fake". That way, I'd have a really nice bag but know it was real Mulberry. So off I toddled.
I walked into that shop prepared to be stunned about the amazing Mulberry quality that everyone raves about... I was ready to be stunned into submission about how crap my "fake" really was in comparison to the real thing. So I had a good browse, really inspected the bags, the clasps, the lining etc.....And I have to be honest and say that I really could not tell a damn bit of difference between them... and I looked HARD. And what's more, these bags in the "Outlet" shop were only reduced from £750 to £500 - what a bargain!
Now, I know that not all fakes are "good" fakes, and clearly my bag is a very good fake. Equally, I would never knowingly purchase fake medicines, or beauty products, or anything like that, because you don't know what's in them. BUT I honestly CAN see why people would buy something like my fake handbag... Particularly when the real deal is so extortionately priced. Perhaps if the retailers charged a more realistic sum to start with then the urge to knock out and buy fakes would be less. I mean, what on earth is the profit margin on a £900 handbag anyway?! I think this kind of obscene greed doesn't help. (Incidentally, the Mulberry bags were a snip compared to the bag displayed in the window of the Jimmy Choo boutique - a snip at £1105, reduced from £1400!)