I can only speak about my own country here,
Here our clients are really really impressed and influenced by celebrities wearing this and that.
Lady Gaga (i didnt know who she was till she started to wear Minx- lol) and Rihanna,Fergie,Beyonce etc all wear Minx,and the Bad Boys girl who won Xfactor? wears it in all her videos/stuff,and loads more celebs are photographed daily sporting Minx.
I do not believe for one second that they could pay people like Lady Gaga to wear something she didnt like.
My point is- look at all the PR/Press Minx has-that the distributor in that country has generated to create a demand too-thats what the clients want!
If I go in somewhere lets say, to buy my Touche Eclat(concealer ) and the shop says we have something just as good,you may not have heard of it ,(but its the same price to you as a customer) would I want it? I dont think so.!
If the trendy nails are cheaper ,then the service should also be cheaper to the client.
And if there is little or no difference in the price to you why would you bother to con a client who wanted Minx ?If that is what she thought she was getting.
Now if you are just selling a nail veneer,without the celebrity endorsement-thats fine.
Does that make any sense?