What Catches Your Eye In A Treatment/Price Brochure

[Mrs.Clooney]

I am structuring my treatment/price menu and even though I already have the one I produced for my business study at college, it suddenly dawned on me that I may be approching my brochure the wrong way. So some research is needed which is why I am asking your opinions please.

How or what do you like to see on a price brochure? What grabs your attention and makes you want to look further? OR What makes you yawn and throw it in the bin?

Please complete the poll. You can answer more than one option, just as long as it applies to your preferences. Please also feel free to add comments or explain your chosen options.

I hope other geeks find this helpful.

 

[loubylou]

I have never been one to go into salons for treatments so cant really do the poll,
but i did want to share something with you that i noticed i was doing wrong,
my price menu is a 3 fold brochure and it has a pink theme,
recently i have started to get male clients coming to the salon and asking about prices of treatments, so i was handing them the pink brochure and not thinking anything of it,
:idea: the light bulb came on eventually,
i have done a separate price menu for men, in the same design but have changed the colour scheme to blue and have it titled Men's Grooming, i don't get the funny looks now when i hand them one hth :hug:

 

[RedAdmiral]

I dont think bright colours but a scheme that ties in with all your salon and decor, I think explanations and timings as thats the bit most people ask, If you look at my salon front (profile) my brochures are the same colour with the same design on, the sign is the same as my app cards. I have a lil A5 folded booklets (c5?) and has 8 sides natural nails, manis, pedis, nail enhancements & tanning plus front and back. its dinky, well designed, informative, and eye catching. I also have bookmarks that list my prices and have salon name on back.
My colours are unisex brown & gold and it fits in small envelopes when giving out gift vouchers.

 

[Mrs.Clooney]

Thanks Loubylou. I never thought of that either.

 

[redsadie]

Hiya

I like a straightforward pricelist but do like to know what the treatment entails (briefly) but am not all that bothered about timings.

I like the bookmark idea :idea:

xx

 

[Nataliya]

I always wondered, before I became a therapist - what was a blinking difference between Manicure, Luxury Manicure, Deluxe Manicure & Immaculate Manicure, lol. For me defo a price list has to have an explanation what is involved in a treatment and why its different in price to the previous one.

Because if it does not say whats involved in that treatment how do I know I got everything I was supposed to get? We all know cutting down the time is out there:irked:

Price list should outline clearly the opening times of the salon/business/therapist. Because this is a first question clients have -"are you open on a mon/sun?"

I once came across a price list that did not have any prices at all, instead it said - "please contact us for a quote". Okay, i would, if it was connected with tiling my bathroom. Just imagine:"Good morning, can I get a quote how much is it going to cost me for a full leg, bikini & underarm wax? I am 172cm high and about size 18 with blue eyes" Seriously:green:

Price list should indicate summarised terms and conditions of booking - eg. 50% deposit required, 24 hr cancellation policy, etc

Dont get me wrong - it should not be a book, as I probably would get fed up looking through it, but a beauty involved price list should not look like Chinese take away menu. Would not attract me.:green:

I had a good article somewhere on pricelists I have a rake and hopefully find it)

:hug:

 

[Mrs.Clooney]

I am appreciating the input geeks. Keep it coming. Thank you. Other geeks benefit too :hug:.

 

[Lynne Baker]

One thing I've learnt is that our clients do not think like us. It might be an idea to ask our clients (those we trust!) for honest feedback about our brochures. Because I'm home based my clients really appreciated the clear directions on how to get to me.
I'm considering putting a photo of the front of the house on my website (well, a kind of photo that's been twiddled with to look like a line drawing - if I can work out how to do that!) so that people can recognise it for their first visit.
Anyway, what catches my eye. Yeah, you guessed it! Spelling errors and stray apostrophes. For heaven's sake get your stuff proof read!

 

[dee]

this is a brill thread :green: i also never thought about my pricelists being pink and purple for any blokes that ever want anything doing
think i might change to a more neutral scheme :idea:

 

[Mrs.Clooney]

There are some brilliant pointers on here and things I have not thought about. Problem is, how does one fit it all onto one brochure? I am using A4 paper folded over once from either side to produce a 'trifold?' How to fit it all in?

 

[min11]

I voted for subtle (neutral maybe) colours, explanations of treatments and times (and price) and plain fonts. For some reason I am really put off by very bold colours and fancy fonts although I dont know why. Maybe because I want my appointments to be calm and serene and if the brochure reflects that it appeals to that side of me. :hug:

 

[Sharkster]

My hobby is collecting treatment menus from any salon that I come across, be it in the UK or while I'm overseas on holiday. They always have different ideas and help with inspiration. I think everyone will have a different preference with regards to colours and fonts, descriptions or lists, pictures or not. I think just go with whatever ties in with the image of your salon and the treatments that you will be offering.

Just one thing that does it for me every time - get them professionally printed on good quality paper! Nothing is worse than something that looks like it's been photocopied 3000 times and folded all wonky (yes there are lots out there!) I won't even look at anything like that never mind consider visiting the salon!

The other thing that I think is important is corporate image. Carry your theme right through all your stationery, business cards, vouchers, newsletters, adverts etc. Brand awareness is everything and people will instantly think of you when they see it.

Good luck with whatever design that you choose!

Em x

 

[Lynne Baker]

There are some brilliant pointers on here and things I have not thought about. Problem is, how does one fit it all onto one brochure? I am using A4 paper folded over once from either side to produce a 'trifold?' How to fit it all in?

I've taken the liberty of attaching my trifold leaflet to give you some ideas.

View attachment tri fold 2.doc

Feel free to use bits of it if you like!

 

[Cadenza]

My brochure is a tri fold that I print myself. It is simple, clean, black on white with a coloured border on each page. A very short explanation of treatments inside with prices and 'a bit about me and my business' on the insideleaf and location/opening details and large phone number on the back. Personally I like to see a couple of photos to break up the writing. Luckily my clients tell me that they like it and con't believe i have done it myself!

What I really hate and won't bother to read is words, words, words, especially if the font has been made smaller to fit it all in. A complete turn off. Hope this helps