Vetty
Lost and happy geek!
See no one would mind probably paying £20 a day to get in to the show if it meant exhibitors were also able to have reduced costs and thus afford to exhibit.
We all know nothings free - and we never said it was, but there has to be a balance.
The problem now is exhibitors will be cautious spending thousands for a stand because of the poor qaulity of previous shows and the visitors will be dubious paying to get in because of previous shows being bad!
So theres problems that need fixing. The organisers just have to win people back.
Yes we are a nation of www users now but that will never replace the 'buzz' we get from a show and that is priceless.
Charge Everyone to get in - stop with the freebies and that will subsidise stands for exhibitors.
You have to pay to get into any other exhibition from the baby show to the clothes show and any other event so why do we expect the beauty shows to also be free.
If people refuse to pay £20 to get in there hardly the quality of people the show wants as them grumbkling over £20 to get in means they won't be buying anything on the day!
The shows have been excellent in the past and have got worse since. SO we al know its doable.
Professional Beauty tried charging last year and because visitor numbers were down they then gave away tickets at the last minute which really annoyed all those who had already paid..... And people grumbled mightily about paying - there's plenty of threads of here to prove it! Here's one: http://www.salongeek.com/chit-chat/80611-excel-2009-you-will-have-pay-40-get.html
People always moan yet as Rachel eloquantly put never actually come up with a constructive alternative!