Here's something I wrote on salon geek a couple of years ago if anyone is looking for some inspiration
When I started I had 0 clients and knew no one in town.
I was in the salon during opening times always (I'm above a hairdressers)
In case of walk ins.
I spent time at the hair reception greeting clients taking coats etc to get to know those clients, offered free file and polishes etc.
I handed out price list in the high street.
I took price lists with 50% off cards to shops and restaurants in the high street.
I figured 50% of something was better than nothing.
I offered a free treatment to owners of bars and restaurants if they would put my leaflets in their ladies loos.
I gave every customer lots of recommend a friend cards - I called them 'double discount cards' they both get 50% off - again I might as well be doing clients half price rather than doing nothing. This took off amazingly well, everybody wants something half price!! I encouraged everyone to put them in their staff room, notice boards etc so they could get lots of half price treatments. As my client base grew I dropped this offer to 25% then 20% and now I don't offer it at all I just say thank you very much for recommending me
I posted a lot on face book. Any gaps I had I did a flash sale text now for half price treatment.
I send out a newsletter every month. I always collect email address and my letter goes out to about 700 now.
I go through my record box every 3 months and if someone hadn't been for 6 months I send them a letter and a discount card for 25% off valid for 2 months.
I was available at anytime for any client in the beginning and was very flexible.
I invested in great brands HD, Lycon, Dermalogica, Fake Bake I think using known brands helps.
I pay a premium listing for yell.com which I think is about £14 a month but think it's worth it.
I invested in an amazing website and it was worth every single penny and it's top in google for my search listings.
I also have google places review which put it to the top.
I'm super excited about my profession and I think it's infectious.
I suppose I'm not very professional at work In all chat chat chat and my clients know all about my life, it's not for everyone but I think it's given me a great client base that feels like lots of friends.
With 50 hours a week in now book till 14th July (but I'm away 10th-12th) but I've even where I am for 6 years
I'm so dedicated to my work and clients and they know that.
Lots of other stuff that I can't think of now but marketing marketing marketing x