Hi
I'm opening a new salon and wondered if anyone could recommend a skincare range to use, I know locally another salon is using Dermalogica.
I'd appreciate your advice not sure which one to go with!
Ang
x
Hi Ange, Questions such as yours will often receive a flood of answers of people recommending their favourite products............ after all if they are a favourite, then one will sing their praises.
The best advice I can give is to research as many brands as you can before making a decision. The list of skin care names available is vast and they all have their pros and cons. Consider the following in making your decision:
1. What sort of market are you providing a service for? Will the price of
your products meet the needs of your clients?
2. What are your competitors using/selling? Do you want to take on eg.
Clarins if 10 other salons in the area already sell Clarins?
3. Some Brands do not leave you with enough of a profit margin in price
mark-up from wholesale to retail. What will your mark-up profit be?
4. Are you likely to get good back-up/support from your product brand?
Some company reps will only give follow-up support if your sales and
orders meet certain criteria.
5. Is there a minimum start-up cost? I did not like the policy of one
particular company which insisted that I be contracted into
purchasing retail stock within 6 months of my first order. The
financial implications of this made me very nervous.
6. Is the product which you take on available to the public from a variety
of sources, eg. the public won't by it from you if they can buy it
Sainsbury's or Boots.
Good luck.